Performance Marketing

Paid media. Real numbers.

Your media budget doing something you can actually see and understand.

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$16M+

revenue our campaigns have contributed for Koala Insulation franchisees

95x

peak ROAS for Roky's, one of Peru's largest restaurant chains

+264%

revenue for Prairie Street's Passover 2026 campaign vs. the previous year

9,200+

bookings from Google Ads alone for Costa del Sol in 2025

Results tracked through ad platforms, analytics and client CRMs. Each case below lists its own period.

We're not a set it and forget it agency.

A lot of our clients came to us after working with agencies or freelancers who launched campaigns and left them alone, and never explained what was working or why. We work the other way.

Full funnel, not just ads.

We connect paid media with landing pages, email, SMS and CRM automation, so the traffic we buy actually turns into leads, bookings and sales.

Always optimizing.

Budgets, audiences and creatives are reviewed and adjusted continuously, not once a quarter. Every campaign is tested, measured and pushed further.

You'll always know what's happening.

Clear reporting, plain language and a team that explains the numbers. When our clients succeed, we succeed.

Case 001

Koala Insulation logo

Our Work|Koala Insulation

Since 2021 | South Florida franchise locations | United States

Google AdsMeta AdsOOHDirect MailSMSEmailAngi
Koala Insulation

Overview

Koala Insulation is a nationwide home insulation franchise. We work with multiple franchisees in South Florida and generate their leads through search, paid social, OOH, email and text marketing.

The Challenge

Generate consistent interest from homeowners considering insulation upgrades in an industry with strong seasonality, where demand swings throughout the year.

The Strategy

A multi-channel system designed to educate homeowners on the benefits of insulation and generate qualified leads year-round.

Lead engine

  1. 1

    Build trust

    organic social with real crews, job sites and reviews

  2. 2

    Stay top of mind

    paid social, OOH and direct mail

  3. 3

    Capture demand

    Google Ads and home service platforms like Angi

  4. 4

    Book the estimate

    text and email follow-up

Results

$16M+

revenue contributed since the partnership began

Up to 98%

year-over-year growth

#2, #10, #13

rankings of our franchise partners out of 100+ Koala franchisees nationwide

Our campaigns supply the entire annual lead flow for multiple Koala Insulation locations, and they keep generating strong lead flow and steady growth even in a more challenging economy.

Visuals

Koala Insulation landing page
Koala Insulation Instagram grid

Case 002

Babbel logo

Our Work|Babbel

Germany | Lead generation

Meta AdsGoogle Ads
Babbel

Overview

Babbel is a global language learning platform. In Germany, Babbel Integration offers German language and integration courses for immigrants. Babbel launched a digital lead generation campaign to reach eligible participants, and our role was to build and optimize the paid media behind it.

The Challenge

Initial campaigns showed limited performance. The pre-pilot had to prove that digital advertising could efficiently reach eligible audiences in Germany and generate qualified interest in the courses.

The Strategy

We restructured the campaigns for targeting and efficiency: more precise audience segments, a simpler campaign structure for better optimization, and localized messaging and creatives tested across languages. This let the campaigns scale while improving lead quality.

Results, 1-month pre-pilot

27x

lead volume vs. the original setup

-67%

cost per lead vs. the original setup

470

leads at €13 average CPL

€6

CPL in the final two weeks

The lead data and qualified prospects supported Babbel's application for government funding through BAMF (Federal Office for Migration and Refugees). The project was approved and we continue to manage it.

Visuals

Babbel localized ad, family
Babbel localized ad, cafe
Babbel localized ad, new start

Case 003

Prairie Street logo

Our Work|Prairie Street

Since 2025 | United States | Ecommerce

Meta AdsGoogle AdsKlaviyoShopifyGoHighLevel
Prairie Street

Overview

Prairie Street is a premium kosher meat brand delivering to homes across the US. We combine performance marketing with lifecycle strategy (paid media, email and content) to drive growth, retention and revenue across key seasonal moments.

The Challenge

Scale online sales while keeping acquisition costs efficient across paid channels, with a structured full-funnel strategy to lift conversion rates, lower CPA and maximize revenue during key moments like Passover.

The Strategy

An integrated full-funnel system. Meta Ads and Google Ads optimized to bring in high-intent shoppers, supported by ongoing content creation. Klaviyo flows to recover abandoned carts, drive repeat purchases and increase customer lifetime value. Shopify and GoHighLevel for clean tracking, automation and funnel efficiency.

Results, Passover 2026 vs. previous year

+264%

revenue

+141%

purchases

-56%

cost per acquisition

Proof of what a fully integrated funnel, paid media plus email plus conversion optimization, can do for both growth and efficiency.

Visuals

Prairie Street Instagram post
Prairie Street Klaviyo email

Case 004

Costa del Sol Hoteles logo

Our Work|Costa del Sol Hoteles

Since 2019 | Peru | Wyndham Hotels & Resorts portfolio

Google AdsMeta AdsTikTok AdsSocial Media
Costa del Sol Hoteles

Overview

Costa del Sol is one of Peru's leading hotel chains, with properties in key destinations nationwide and part of the Wyndham Hotels & Resorts portfolio. We support the brand's digital growth through performance marketing and social media, driving online bookings and direct sales. Our work has also grown to include four food and beverage brands with more than 30 outlets.

The Challenge

Drive consistent online bookings across hotel locations nationwide while competing with OTAs and global hotel brands for visibility.

The Strategy

A performance-focused digital strategy built to drive direct bookings and strengthen the brand online. Google Ads, Meta Ads and TikTok, combined with ongoing optimization, creative testing and social media management.

Results, 2025

9,200+

bookings from Google Ads

$1.24M

tracked revenue from Google Ads

< $7

cost per purchase on Google Ads

4,300+

additional bookings from paid social at < $5 per purchase

Paid media has become a key driver of Costa del Sol's digital bookings. The brand's continued growth also supported the opening of its 12th hotel in 2025, the Wyndham Grand Lima Airport, the first 5-star airport hotel in South America.

Visuals

Costa del Sol Instagram grid
Costa del Sol TikTok creator video

Case 005

Roky's logo

Our Work|Roky's

Peru | 97+ locations

Meta AdsGoogle AdsTikTok Ads
Roky's

Overview

Roky's is one of Peru's largest restaurant chains, specializing in Peruvian rotisserie chicken, with 97+ locations serving millions of customers every year. We run a multi-platform paid media strategy to drive online orders and brand visibility.

The Challenge

Increase revenue and order volume for a large multi-location chain in a competitive fast-casual market. Key goals: drive delivery and in-store traffic, improve return on ad spend, and scale campaigns across multiple platforms.

The Strategy

  • Launched Roky's TikTok advertising from scratch
  • Scaled Meta and Google campaigns
  • Tested promotional creatives and menu highlights
  • Optimized budgets based on revenue performance

Results

95x

peak ROAS

S/4.3M

tracked revenue in a single month (peak)

59x → 95x

ROAS growth through optimization and creative testing

ROAS performance, Oct to Feb

Advertising consistently generated multi-million monthly revenue while keeping ad spend extremely efficient, strengthening Roky's digital sales channels for a restaurant network operating at national scale.

Launching TikTok Ads

Roky's historically relied on Meta and Google for online revenue. We launched TikTok as a performance channel optimized for website conversions, to open a new acquisition channel, reach younger discovery-driven audiences and reduce dependence on increasingly competitive auctions.

S/4.5K → S/565K+

TikTok revenue in four months

~48% lower CPA

than Meta

Outperformed Meta on ROAS

from the second month

Roky's TikTok ad

Case 006

San Ignacio University logo

Our Work|San Ignacio University

2015 to 2020 | Miami, FL | International student recruitment

Meta AdsGoogle AdsLanding Page
San Ignacio University

Overview

San Ignacio University was a long-term client. We ran international recruitment campaigns to attract students from the United States, Central America, South America and selected European markets interested in studying in the US.

The Challenge

Generate 300 qualified leads in a 90-day campaign with a projected CPL of $24.25.

The Strategy

A hybrid approach: 97% of the investment went to performance campaigns to maximize lead volume, and 3% to branding on social media to strengthen engagement with the university.

Results, 90 days

962

leads, more than 3x the target

50% lower

CPL than projected

467,361

users reached

1,687,183

impressions

4,109

clicks

Visuals

San Ignacio University landing page
San Ignacio University Instagram ad

Case 007

Elevatech logo

Our Work|Elevatech

Education

Meta AdsTikTok AdsGoogle AdsInfluencersEmailHubSpotOn-campus activations
Elevatech

Overview

Elevatech is a tech education platform offering hands-on programs in innovation, AI and digital transformation. Our work focused on boosting enrollment across their professional courses through a multi-channel campaign.

The Challenge

Build awareness and drive enrollments for tech and innovation courses among students and young professionals in a competitive education market.

The Strategy

Campaigns and content that clearly communicated the benefits of each course, across Google Ads, social media, influencer marketing, email campaigns and on-campus activations with brand promoters at key universities.

Results

2,220

leads

$3.90

average CPL on $8,672 total spend

238

qualified leads identified for enrollment through HubSpot automation

Leads by channel

Meta delivered the most volume, TikTok the lowest cost, and Google brought in high-intent leads. Most qualified leads came from TikTok and Meta.

Visuals

Elevatech ad, data
Elevatech ad, profile
Elevatech ad, engineer
Elevatech ad, AI

Case 008

Wall Street English logo

Our Work|Wall Street English

Peru | Education

Google AdsMeta AdsTikTok Ads
Wall Street English

Overview

Wall Street English is a global English education provider offering immersive programs focused on practical communication. The goal was to generate qualified enrollment leads through digital campaigns, with a target of at least 1,000 qualified leads per month.

The Challenge

Deliver a steady monthly flow of enrollment inquiries while reaching the right audience of potential English learners.

The Strategy

High-quality, engaging creative supported by performance campaigns across Google Ads, Meta Ads, TikTok Ads and additional digital channels, combining audience targeting, creative testing and continuous optimization.

Results

1,400 to 1,500

leads per month

1,000/mo

original target, consistently exceeded

Ongoing optimization and audience refinement let us reach the prospective students most likely to enroll, based on interests, demographics and learning intent, strengthening the institute's lead generation and enrollment pipeline.

Visuals

Wall Street English Instagram grid
Wall Street English ad, horizons
Wall Street English ad, stay ahead

Channels we manage

Google Ads

search and display campaigns

Meta Ads

Facebook and Instagram

TikTok Ads

performance campaigns built for conversions

Email and SMS

Klaviyo flows, campaigns and follow-up

Landing pages and CRO

pages built to convert paid traffic

CRM and automation

HubSpot, GoHighLevel, Shopify tracking

Offline

OOH and direct mail

Let's start creating!

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