Performance Marketing

Paid media. Real numbers.

Your media budget doing something you can actually see and understand.

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We're not a set it and forget it agency.

A lot of our clients came to us after working with agencies or freelancers who launched campaigns and left them alone, and never explained what was working or why. We work the other way.

Millennial team working in our Lima office

Full funnel, not just ads.

We connect paid media with landing pages, email, SMS and CRM automation, so the traffic we buy actually turns into leads, bookings and sales.

Campaign performance dashboard on a laptop

Always optimizing.

Budgets, audiences and creatives are reviewed and adjusted continuously, not once a quarter. Every campaign is tested, measured and pushed further.

Millennial team reviewing campaign work

You'll always know what's happening.

Clear reporting, plain language and a team that explains the numbers. When our clients succeed, we succeed.

Clients

13 years of campaigns across markets and cultures.

Case 001

Our Work|Koala Insulation

Since 2021 | South Florida franchise locations | United States

Google AdsMeta AdsOOHDirect MailSMSEmailAngi

Koala Insulation

Overview

Koala Insulation is a nationwide home insulation franchise. We work with multiple franchisees in South Florida and generate their leads through search, paid social, OOH, email and text marketing.

The Challenge

Generate consistent interest from homeowners considering insulation upgrades in an industry with strong seasonality, where demand swings throughout the year.

Results

$16M+

revenue contributed since the partnership began

Up to 98%

year-over-year growth

#2, #10, #13

rankings of our franchise partners out of 100+ Koala franchisees nationwide

Our campaigns supply the entire annual lead flow for multiple Koala Insulation locations, and they keep generating strong lead flow and steady growth even in a more challenging economy.

The Strategy

A multi-channel system designed to educate homeowners on the benefits of insulation and generate qualified leads year-round.

Lead engine

1
Build trust
organic social with real crews, job sites and reviews
2
Stay top of mind
paid social, OOH and direct mail
3
Capture demand
Google Ads and home service platforms like Angi
4
Book the estimate
text and email follow-up

Visuals

Koala Insulation landing page

Koala Insulation Instagram grid

Case 002

Our Work|Babbel

Germany | Lead generation

Meta AdsGoogle Ads

Babbel

Overview

Babbel is a global language learning platform. In Germany, Babbel Integration offers German language and integration courses for immigrants. Babbel launched a digital lead generation campaign to reach eligible participants, and our role was to build and optimize the paid media behind it.

The Challenge

Initial campaigns showed limited performance. The pre-pilot had to prove that digital advertising could efficiently reach eligible audiences in Germany and generate qualified interest in the courses.

Results, 1-month pre-pilot

27x

lead volume vs. the original setup

-67%

cost per lead vs. the original setup

470

leads at €13 average CPL

€6

CPL in the final two weeks

The lead data and qualified prospects supported Babbel's application for government funding through BAMF (Federal Office for Migration and Refugees). The project was approved and we continue to manage it.

The Strategy

We restructured the campaigns for targeting and efficiency: more precise audience segments, a simpler campaign structure for better optimization, and localized messaging and creatives tested across languages. This let the campaigns scale while improving lead quality.

Visuals

Babbel localized ad, family

Babbel localized ad, cafe

Babbel localized ad, new start

Case 003

Our Work|Prairie Street

Since 2025 | United States | Ecommerce

Meta AdsGoogle AdsKlaviyoShopifyGoHighLevel

Prairie Street founder on a US cattle farm

Overview

Prairie Street is a premium kosher meat brand delivering to homes across the US. We combine performance marketing with lifecycle strategy (paid media, email and content) to drive growth, retention and revenue across key seasonal moments.

The Challenge

Scale online sales while keeping acquisition costs efficient across paid channels, with a structured full-funnel strategy to lift conversion rates, lower CPA and maximize revenue during key moments like Passover.

Results, Passover 2026 vs. previous year

+264%

revenue

+141%

purchases

-56%

cost per acquisition

It shows what a fully integrated funnel, combining paid media, email and conversion optimization, can do for both growth and efficiency.

The Strategy

An integrated full-funnel system. Meta Ads and Google Ads optimized to bring in high-intent shoppers, supported by ongoing content creation. Klaviyo flows to recover abandoned carts, drive repeat purchases and increase customer lifetime value. Shopify and GoHighLevel for clean tracking, automation and funnel efficiency.

Visuals

Chef tasting Prairie Street braised short rib

Prairie Street Rosh Hashanah campaign post

Prairie Street cooked steak campaign post

Case 004

Our Work|Costa del Sol Hoteles

Since 2019 | Peru | Wyndham Hotels & Resorts portfolio

Google AdsMeta AdsTikTok AdsSocial Media

Costa del Sol Hoteles

Overview

Costa del Sol is one of Peru's leading hotel chains, with properties in key destinations nationwide and part of the Wyndham Hotels & Resorts portfolio. We support the brand's digital growth through performance marketing and social media, driving online bookings and direct sales. Our work has also grown to include four food and beverage brands with more than 30 outlets.

The Challenge

Drive consistent online bookings across hotel locations nationwide while competing with OTAs and global hotel brands for visibility.

Results, 2025

9,200+

bookings from Google Ads

$1.24M

tracked revenue from Google Ads

< $7

cost per purchase on Google Ads

4,300+

additional bookings from paid social at < $5 per purchase

Paid media has become a key driver of Costa del Sol's digital bookings. The brand's continued growth also supported the opening of its 12th hotel in 2025, the Wyndham Grand Lima Airport, the first 5-star airport hotel in South America.

The Strategy

A performance-focused digital strategy built to drive direct bookings and strengthen the brand online. Google Ads, Meta Ads and TikTok, combined with ongoing optimization, creative testing and social media management.

Visuals

Costa del Sol Instagram grid

Direct bookings in 2025

Google Ads9,200+

under $7 per purchase

Paid social4,300+

under $5 per purchase

Want results like these for your brand?

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Case 005

Our Work|Roky's

Peru | 97+ locations

Meta AdsGoogle AdsTikTok Ads

Roky's

Overview

Roky's is one of Peru's largest restaurant chains, specializing in Peruvian rotisserie chicken, with 97+ locations serving millions of customers every year. We run a multi-platform paid media strategy to drive online orders and brand visibility.

The Challenge

Increase revenue and order volume for a large multi-location chain in a competitive fast-casual market. Key goals: drive delivery and in-store traffic, improve return on ad spend, and scale campaigns across multiple platforms.

Results

95x

peak ROAS

S/4.3M

tracked revenue in a single month (peak)

59x → 95x

ROAS growth through optimization and creative testing

ROAS performance, Oct to Feb

S/ = Peruvian soles.

Advertising consistently generated multi-million monthly revenue while keeping ad spend extremely efficient, strengthening Roky's digital sales channels for a restaurant network operating at national scale.

The Strategy

Launched Roky's TikTok advertising from scratch
Scaled Meta and Google campaigns
Tested promotional creatives and menu highlights
Optimized budgets based on revenue performance

Launching TikTok Ads

Roky's historically relied on Meta and Google for online revenue. We launched TikTok as a performance channel optimized for website conversions, to open a new acquisition channel, reach younger discovery-driven audiences and reduce dependence on increasingly competitive auctions.

S/4.5K → S/565K+

TikTok revenue in four months

~48% lower CPA

than Meta

Outperformed Meta on ROAS

from the second month

TikTok revenue

Month 1S/4.5K

Month 4S/565K+

S/ = Peruvian soles.

Case 006

Our Work|Elevatech

Education

Meta AdsTikTok AdsGoogle AdsInfluencersEmailHubSpotOn-campus activations

Elevatech

Overview

Elevatech is a tech education platform offering hands-on programs in innovation, AI and digital transformation. Our work focused on boosting enrollment across their professional courses through a multi-channel campaign.

The Challenge

Build awareness and drive enrollments for tech and innovation courses among students and young professionals in a competitive education market.

Results

2,220

leads

$3.90

average CPL on $8,672 total spend

238

qualified leads identified for enrollment through HubSpot automation

Leads by channel

Meta delivered the most volume, TikTok the lowest cost, and Google brought in high-intent leads. Most qualified leads came from TikTok and Meta.

The Strategy

Campaigns and content that clearly communicated the benefits of each course, across Google Ads, social media, influencer marketing, email campaigns and on-campus activations with brand promoters at key universities.

Visuals

Elevatech ad, data

Elevatech ad, engineer

Elevatech ad, AI

Case 007

Our Work|Wall Street English

Peru | Education

Google AdsMeta AdsTikTok Ads

Wall Street English

Overview

Wall Street English is a global English education provider offering immersive programs focused on practical communication. The goal was to generate qualified enrollment leads through digital campaigns, with a target of at least 1,000 qualified leads per month.

The Challenge

Deliver a steady monthly flow of enrollment inquiries while reaching the right audience of potential English learners.

Results

1,400 to 1,500

leads per month

1,000/mo

original target, consistently exceeded

Ongoing optimization and audience refinement let us reach the prospective students most likely to enroll, based on interests, demographics and learning intent, strengthening the institute's lead generation and enrollment pipeline.

The Strategy

High-quality, engaging creative supported by performance campaigns across Google Ads, Meta Ads, TikTok Ads and additional digital channels, combining audience targeting, creative testing and continuous optimization.

Visuals

Wall Street English Instagram grid

Wall Street English ad, horizons

Wall Street English ad, stay ahead

Channels we manage

Google Ads

search and display campaigns

Meta Ads

Facebook and Instagram

TikTok Ads

performance campaigns built for conversions

ChatGPT Ads

sponsored placements inside ChatGPT conversations

Reddit Ads

campaigns targeted by community and interest

Native Advertising

sponsored content on publisher sites and news networks

Email and SMS

Klaviyo flows, campaigns and follow-up

Landing pages and CRO

pages built to convert paid traffic

CRM and automation

HubSpot, GoHighLevel, Shopify tracking

Offline

OOH and direct mail

Let's start creating!

Tell us where your marketing is today and where you want it to be. We'll show you how we'd get there.

info@meetmillennial.com Start a project →Looking for our social media work? See it here →