Case 001

Our Work|Koala Insulation
Since 2021 | South Florida franchise locations | United States

Overview
Koala Insulation is a nationwide home insulation franchise. We work with multiple franchisees in South Florida and generate their leads through search, paid social, OOH, email and text marketing.
The Challenge
Generate consistent interest from homeowners considering insulation upgrades in an industry with strong seasonality, where demand swings throughout the year.
The Strategy
A multi-channel system designed to educate homeowners on the benefits of insulation and generate qualified leads year-round.
Lead engine
- 1
Build trust
organic social with real crews, job sites and reviews
- 2
Stay top of mind
paid social, OOH and direct mail
- 3
Capture demand
Google Ads and home service platforms like Angi
- 4
Book the estimate
text and email follow-up
Results
$16M+
revenue contributed since the partnership began
Up to 98%
year-over-year growth
#2, #10, #13
rankings of our franchise partners out of 100+ Koala franchisees nationwide
Our campaigns supply the entire annual lead flow for multiple Koala Insulation locations, and they keep generating strong lead flow and steady growth even in a more challenging economy.
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