Millennial

Social media credentials · 2025—2026

Social work.
Real results.

We don't just manage your brand. We give it a voice people actually listen to.

Selected Millennial social media workSelected Millennial social media workSelected Millennial social media work

5 years

average client partnership

Our longest is 10+ years, and many new clients come to us through referrals.

120M+

organic impressions generated

10,000+

posts, reels and stories published

3

continents: North America, South America and Europe

Figures from Metricool reports for each account, reporting periods between Jan 2025 and Sep 2026.

Costa del Sol logo

Case // 001

Costa del Sol

Client since 2019

Facebook, Instagram, TikTok and LinkedIn

Costa del Sol is one of Peru's leading hotel chains, with properties in key destinations across the country and part of the Wyndham Hotels & Resorts portfolio.

Alongside paid media, we've been managing the brand's social media on Facebook, Instagram, TikTok and LinkedIn for over 6 years; covering the hotels as well as its food & beverage brands like Páprika and Saria Sky Bar.

Costa del Sol featured social post

Results

Jan 2025 to Sep 2026, compared with the previous period

Facebook

184.9K

followers

+8.7%

  • 73.5M content views, up 677%
  • 20.4K new followers gained

Instagram

71.3K

followers

+27.9%

  • Post interactions up 152%
  • Comments up 455%, shares up 747%

TikTok

7.7K

followers

+65.7%

  • 4M video views, up 501%
  • Profile visits up 788%

LinkedIn

24.2K

followers

+26.7%

  • Interactions up 101%
  • Launched the Check-In de Experiencias newsletter

Instagram followers, more than doubled since 2022

100K+

new followers across Facebook, Instagram, LinkedIn and TikTok

Instagram

since Jan 2022

29.8K → 71.3K

+139%

Facebook

since Jan 2022

141.1K → 184.9K

+31%

LinkedIn

since Jan 2023

13K → 24.2K

+86%

TikTok

since Aug 2023

3.4K → 7.7K

+128%

This summer, social and paid media together helped Costa del Sol pass 1M (local currency) in monthly revenue for the first time, three months running.

Sources: Millennial monthly reporting (2022 to 2025) and Metricool (Sep 2026).

The challenge

Keep a national hotel chain top of mind across four platforms and very different audiences: leisure travelers planning their next trip, locals looking for dining plans, and the corporate clients and partners who follow the brand on LinkedIn, all while competing with larger hotel groups and OTAs for attention.

The strategy

We built an always-on content engine with a clear role for each platform. Facebook and Instagram carry seasonal campaigns, promotions like Cyber Costa del Sol and high-energy giveaways. TikTok leads with destination-first short video. LinkedIn tells the corporate story (openings, leadership and milestones like the brand's 30th anniversary), now supported by its own newsletter, Check-In de Experiencias.

The work

Koala Insulation logo

Case // 002

Koala Insulation

Client since 2021, across 3 franchise locations

Facebook and Instagram, supporting Google Ads, paid social and more

Koala Insulation is a nationwide home insulation franchise with more than 90 locations across the US.

Since 2021 we have partnered with three South Florida franchise owners, running their social media as part of a full lead generation program that also includes Google Ads, paid social, OOH, direct mail, text and email.

Koala Insulation featured social post

Results

Organic social, Jan 2025 to Sep 2026, compared with the previous period

7,400+

clicks from social to the franchise websites

190K+

people reached on Instagram, up 495%

3,700+

visits to the Facebook and Instagram pages

+1,700%

Facebook link clicks at our fastest-growing location

THE BIGGER PICTURE

Five years of growth

$16M+in revenue our campaigns have contributed since the partnership began

Our franchise partners rank #2, #10 and #13 out of 100+ Koala Insulation locations nationwide, with year-over-year growth of up to 98%.

Social's job here isn't to go viral. It's to make each location the trusted local name and send homeowners toward a free estimate, and thousands of clicks to the franchise websites show it's working.

Social figures from Meta Business Suite for the franchise pages we manage.

The challenge

Nobody scrolls social looking for insulation. It's a seasonal, considered purchase, and homeowners only call a company they trust to come into their home. Social had to make each franchise look like the local expert and keep it top of mind until homeowners were ready to request an estimate.

The strategy

Every post serves the lead goal. We show the real work: local crews on job sites, homeowner reviews, and simple tips on comfort, energy savings and tax credits, with a clear path to a free estimate. Job-site photos and reviews also feed our neighborhood SEO work, helping each location show up on Google Maps and in local search.

HOW SOCIAL FITS INTO THE LEAD ENGINE

Social builds trust before a homeowner ever picks up the phone. The rest of the program turns that trust into booked estimates.

01

Build trust

Organic social with real crews, job sites, reviews and expert tips

02

Stay top of mind

Paid social, OOH and direct mail through every season

03

Capture demand

Google Ads and home service platforms like Angi

04

Book the estimate

Text and email follow-up that turns leads into appointments

This is where our social media work sits

The work

Wyndham Grand Lima Airport logo

Case // 003

Wyndham Grand Lima Airport

Client since before their opening in 2025

Facebook and Instagram

Wyndham Grand Lima Airport, opened in 2025, is the first 5-star airport hotel in South America.

We manage its Facebook and Instagram, building a luxury brand presence for a property whose guests range from international travelers on a layover to locals looking for a special night out.

Wyndham Grand Lima Airport featured social post

Results

Jan to Sep 2026, compared with the previous period

14.6M

impressions, up 130%

+184%

Instagram follower growth

+195%

Facebook page visits

+3,200%

Instagram comments

STANDOUT MOMENT

World Luxury Hotel Awards nomination

9.4Kviews on Instagram

156 comments and 106 new followers from one post, the property's most engaging Instagram post of the year.

In its first full year of operations, the hotel's social presence grew quickly in both reach and community, giving the property a voice of its own.

The challenge

Give a brand-new hotel its own identity, separate from the airport it sits in. The goal was to position Wyndham Grand as a destination worth visiting on its own, not just a place to sleep between flights, and to speak to an international audience at a true luxury level.

The strategy

We created a bilingual, editorial content line built around the experiences inside the hotel: Saria Lounge Bar, the Capitán Paraka restaurant, the rooms, and moments made for travelers with a few hours to spare. Reels and stories were scaled up to show the property in motion, and award nominations became community moments.

The work

Prairie Street logo

Case // 004

Prairie Street

Client since early 2025

Instagram and Facebook

Prairie Street is a premium kosher meat brand delivering USDA beef to homes across the US.

We manage its social media alongside paid media and email marketing, with content built around the brand's community and the holidays that bring families to the table.

Prairie Street featured social post

Results

Jan to Sep 2026, compared with the previous period

+13,175%

Instagram interactions (13.5K in total)

+1,726

net new Instagram followers, up 30%

+121%

average reach per Instagram post

+692%

Facebook page visits

THE BIGGER PICTURE

Passover 2026

+264%in revenue vs. the previous year

Plus 141% more purchases and a 56% lower cost per acquisition, from a funnel combining paid media, email and conversion optimization.

Social became one of the brand's strongest community channels, running alongside the digital ad and email campaigns.

The challenge

Turn a beautiful product into a brand people talk about. Prairie Street's audience is a close-knit community concentrated in places like New York, New Jersey and Chicago, and social needed to do more than look good: it had to spark conversation, grow the following and support key sales moments like Passover and the High Holidays. A key challenge was the limited amount of footage available.

The strategy

We shifted social to a community-first approach. The content calendar follows the holiday cycle, with recipe and hosting ideas, chef partner features, subscriber-exclusive drops and giveaways designed to get people commenting, tagging and sharing. Instagram posting nearly tripled, supported by stories and reels.

The work

Volt Merchant Solutions logo

Case // 005

Volt Merchant Solutions

Client since early 2025, referred by a past client

Facebook, Instagram, LinkedIn and Google Business Profile

Volt Merchant Solutions is a South Florida fintech company that powers merchant businesses with payments, POS systems and parking monetization, with a strong presence in Florida and Puerto Rico.

After a full brand refresh, we took over its social media across Facebook, Instagram, LinkedIn and Google Business Profile.

Volt Merchant Solutions featured social post

Results

Jun 2025 to Sep 2026, compared with the previous period

1.48M

impressions, from a near-zero starting point

+361%

interactions across all channels

+10,046%

Instagram reel interactions

12.6%

average LinkedIn engagement rate

+2,504%

LinkedIn clicks

Facebook

936K

content views

+109% followers

  • Page visits up 2,490%
  • Interactions up 2,379%

Instagram

506K

views

+3,438% interactions

  • 53 reels published
  • 370 reel shares

LinkedIn

611

followers

+60.8%

  • Interactions up 1,802%
  • Impressions up 1,974%

Google Business

5.0

star rating

1,087 actions

  • Website visits, calls and directions
  • 1,490 branded search impressions

STANDOUT MOMENT

Reels as the growth engine

+10,046%Instagram reel interactions

53 reels drove 1,319 interactions and 370 shares, nearly three times the engagement of Volt's static Instagram posts.

Volt went from a near-silent presence to an active, growing brand on every channel, reaching the right people: 40% of its LinkedIn followers work in financial services and 44% hold sales or business development roles.

The challenge

Volt's social channels were close to inactive, which matters in an industry built on trust. Merchants and partners check a company's presence before they pick up the phone, so the brand needed a consistent, professional voice that explained its products clearly and reached decision-makers.

The strategy

We launched a full content system from the ground up: product content for PLATY and Parky, merchant education on payments and fees, and short-form reels to bring the brand to life. On LinkedIn, we paired company content with relationship-driven posts written for partners, ISOs and business owners.

The work

Diversitech logo

Case // 006

Diversitech

Client since 2025, now across more Absolent brands

LinkedIn

Diversitech, part of Absolent Air Care Group, is a Canadian manufacturer of industrial air filtration and dust collection solutions.

We run its LinkedIn from end to end: monthly content planning, post design and copywriting.

Diversitech featured social post

Results

Jan 2025 to Sep 2026, 242 posts published

12.4%

average engagement rate on LinkedIn

+13%

engagement rate, May to Sep 2026 vs. the same months in 2025

+8.5%

follower growth since Jan 2025

9,400+

interactions

STANDOUT MOMENT

Trade show recap

44%engagement rate on a single post

Our post thanking everyone who visited the booth earned 468 clicks, and event content ranks among the account's best performers.

Consistent, well-crafted content generated 81K impressions and 5,297 clicks, and built an audience that matches Diversitech's buyers: 36% of followers work in manufacturing, led by operations, sales, engineering and purchasing roles.

The challenge

Make a technical B2B product line engaging on LinkedIn. Diversitech sells to plant managers, engineers and purchasing teams, so every post had to be accurate and useful while still standing out in a busy feed.

The strategy

We built a steady monthly calendar that mixes product spotlights, workplace safety and compliance education (like NFPA-compliant dust collection), team stories and trade show coverage. Events like FABTECH Canada became multi-post moments before, during and after each show.

The work

FED Restaurant logo

Case // 007

FED Restaurant

Client since 2025

Instagram, Facebook and TikTok

FED is a restaurant and bar in Lucerne, Switzerland, known for bold, shareable food and a lively atmosphere.

We handle its content creation, social media management, digital ads and influencer partnerships, and supported the launch of the FED Sando pop-up.

FED Restaurant featured social post

Results

May 2025 to Sep 2026, with year-over-year comparisons where available

3.08M

impressions across Instagram, Facebook and TikTok

+56%

Instagram interactions, May to Sep 2026 vs. the same months in 2025

+227%

Facebook engagement rate

467K

TikTok views on a brand-new channel

STANDOUT MOMENT

Meet Simon

24.5Kviews on Instagram

The feature on the soul behind FED became the account's most engaging post, and the “quality control” reel series reached 6,000+ people per video.

Followers grew 9% on Instagram and 9.5% on Facebook, with an audience that is 90% Swiss and centered on Lucerne and its surrounding towns, right where FED's guests come from.

The challenge

Stand out in a competitive local dining scene and keep tables full through seasonal swings, from summer heat waves to major sporting events. The restaurant also needed to build excitement for new concepts like its Backyard Sando pop-up.

The strategy

We produce original content that shows the personality behind the food: dish close-ups, behind-the-scenes kitchen moments, playful “quality control” reels and team features like “Meet Simon, the soul behind FED.” We launched FED on TikTok, built the pop-up launch campaign and keep a steady rhythm of posts and stories in German and English.

The work

Embrace Club logo

Case // 008

Embrace Club

Instagram, Facebook and TikTok

Embrace Club is a wellness platform built around platonic touch and human connection, active in New York, New Jersey, California, Minnesota and Ohio.

We manage its social media and digital advertising, and more recently its newsletter.

Embrace Club featured social post

Results

Nov 2025 to Aug 2026, compared with the previous period

+408%

impressions (377K in total)

+755%

Instagram impressions

+172%

Instagram interactions

+260%

Facebook followers

STANDOUT MOMENT

People are sharing

+258%Instagram shares

Comments grew 159% and saves 79%, strong signs that the message is resonating in a category built on trust.

Awareness grew quickly as the brand expanded into new states, with an audience concentrated where the community meets in person: 29% of Instagram followers are in New York City.

The challenge

Introduce a wellness category many people have never heard of, and do it with care. Content needed to build trust, explain the benefits of connection clearly and keep consent and boundaries at the center of every message.

The strategy

We developed a warm, second-person voice that frames connection as a health habit, like sleep or exercise. The mix blends education, community stories and gentle invitations to try a session, published consistently across Instagram, Facebook and TikTok with nearly three times the content of the previous period.

The work

E-Bike Sense logo

Case // 009

E-Bike Sense

Instagram and Facebook

E-Bike Sense is a youth e-bike safety program in the Los Angeles South Bay, where founder Megan Lamb teaches every session herself.

This is our newest client and we're helping with the full 360 strategy for Megan to grow her brand and open a physical location. We manage the brand's social media, paid ads and email marketing, and create the content plan behind Megan's founder-led videos.

E-Bike Sense featured social post

Results

Jun to Sep 2026, compared with the previous period

+583%

interactions

+1,088%

Facebook views

+376%

Instagram post interactions

+91%

impressions

In under four months, engagement grew several times over, and the audience is local where it matters: about 45% of Instagram followers live in South Bay communities.

The challenge

Build trust with parents, schools and local partners for a young, founder-led program, at a time when headlines about e-bike accidents and new city rules for young riders are everywhere.

The strategy

We built a monthly content plan around education, trust and timely e-bike law and news, using Megan's own photos and short reels she films from talking points we prepare. Stories keep the account active between posts, and every piece connects safety tips to real moments in families' lives.

Education

Riding skills, gear checks and safety habits kids can use right away.

Trust

Founder-led reels with Megan, filmed from talking points we prepare.

Law & News

Timely posts on new local e-bike rules and what they mean for families.

The work

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